Xiaomi Redmi 4, Redmi Note 4 phones now available at Big Bazaar

The Redmi 4 and the Redmi Note 4 phones can now be purchased at a Big Bazaar near you, even as Xiaomi picks up pace as far as its offline presence in India is concerned. “Xiaomi India has partnered with Big Bazaar (240+ stores) to sell Redmi Note 4 and Redmi 4 during this festive period,” Xiaomi VP and India MD Manu Kumar Jain announced on Twitter. “Mi Fans can buy Xiaomi phones at special prices at Big Bazaar stores, plus no cost EMI offers, and offers on all ICICI bank cards,” he added.

The move is part of Xiaomi’s strategy and growing shift towards bringing its products to offline sales channels. Xiaomi phones, although value for money, have long been notorious for being out of stock almost all the time. An online-only sales approach also meant it was impossible for people to personally try out these phones before making a purchase. Physical availability in offline stores like a Big Bazaar will solve both the purposes. Manu, in addition, also took to twitter to announce that Xiaomi will be opening a Mi Home store in Mumbai soon. The company already has Mi Home stores in Delhi NCR and Bangalore, and with Mumbai joining the bandwagon it would be easier to get a hold of Xiaomi phones now more than ever.

“We started building our offline business aggressively from Q1 2017. We have a three pronged strategy for the same which involves our Large Format Retailer partners, Mi Preferred Partner stores and our own Mi Home stores,” Manu had said while speaking exclusively with India Today Tech recently.

“Via our three pronged strategy, we believe we are a truly integrated company when it comes to implementing our O2O strategy (Online to Offline and vice versa). We help direct traffic from our online channels such as mi.com to our offline channels and direct the traffic back to mi.com from our offline stores.”

 

 

Source:-http://indiatoday.intoday.in/technology/story/xiaomi-redmi-4-redmi-note-4-phones-now-available-at-big-bazaar/1/1067465.html

 

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